The team at PVM Content were over the moon to be in such exalted company at the Medical Journalism Awards in London tonight, and why wouldn’t we be. We were finalists in the video journalism section along with the BBC, ITV and the Evening Standard. The judges comments were great and the category was apparently heatedly debated right down to the final minute when the BBC’s Fergus Walsh was awarded the prize ‘by a whisker’.
Our entry was a film we made on the Breast Cancer Campaign’s ‘Breast cancer tissue bank‘, a scheme that sees four centres around the country combining to keep samples of cancerous issue with the consent of the patients, so researchers can look for clues in the search for a cure. The film was aired on Healthista.com
The film was produced by Anna Magee and directed and edited by Kevin Magee in PVM Content’s own facilities. The shoot took place on location at the headquarters of the tissue bank at St Barts in London. The film features interviews with a range of subjects form the head of the research team and the chief executive to a donor and her story.
Professor James Flanagan who leads the research team uncovered the first strong evidence that molecular or ‘epigenetic’ changes in a gene can be associated with breast cancer risk and can be detected many years before breast cancer develops. Dr Flanagan’s latest findings could also have important implications for predicting risk in other cancers, as the ATM gene highlighted in his study has been linked with a number of other cancers, including lymphoma and leukaemia.
The liaison from Breast Cancer Campaign was Claire Learner, who is now the PR manager at St. Joseph’s Hospice.