In 2013 we provided the production capability to the St. Lucia Zouks franchise for the inaugural Limacol CPL T20 cricket tournament.
This saw us provide two sets of video crew – one for a week prior to the tournament to shoot colour pieces on the island and the second crew to operate through the tournament on tour with the team. Having the crew so closely linked to the team meant the the players and staff were used to having us around and they could relax when we were there, knowing we were there with their best interests first and foremost.
We had over 20,000 views on the YouTube channel – and many thousands more on other channels that aggregated our content onto them – mostly into the sub-continent, a reach we had not anticipated.
We drove the traffic through the use of the Zouks’ Facebook and Twitter pages, with our updates being announced on these portals. The web site for the team was designed by Akiko Design in Surrey with content being fed back to them for inclusion through the tournament.
The interaction of the site and the Facebook and Twitter portals was among the top three of the six teams at all times during the tournament, quite a feat considering the team was knocked out at the end of the minor round.